Why New Member Onboarding Is Important
After attracting members to your organization, maintaining their interest and involvement is essential in order to keep member retention rates high. New members will want to feel confident about the decision they made, learn more about the organization, and be a part of the community. The presence of new involvement will also bring a breath of fresh air and new ideas to the forefront, which is why creating a solid new member onboarding plan is important.
The New Member Onboarding Process
Personalized Info Packet or Video
The first thing you should give a new member is a welcome packet that includes everything they would initially want to know. Include a warm letter of appreciation thanking them and congratulating them on their new membership, and add in essentials such as an event calendar, membership perks, social media links, and contact information.
This is also a great time to give them an outline of how to go about paying membership dues or information on different tiers of membership. Don’t forget to emphasize your organization’s mission or goals to encourage an exciting sense of purpose and involvement.
Social Media Engagement
We know that social media is an important part of growing a successful community around your organization. Marketing General’s 2019 Membership Marketing Benchmarking Report shows that 64% of associations saw increased member engagement in their social networks in the last fiscal year, so it’s safe to say that new members will gain from opportunities to engage with your association online.
Add new members to all professional social media forums, and take your time every once in a while to introduce new members to the rest of the online community.
Encourage members to have active discussions and share relevant events and publications via your social media platforms to take your organization’s mission to the next level.
[Related: How to Ensure High Membership Renewal Rates]
New Member Events
Invitations to conferences, large-scale meetings, or even laid-back social events can seem intimidating for a new member at first. Take some of that pressure off by creating a welcome gathering to give new members a chance to mingle with your community and get a sense of who you are. This is also a great way to have all members of your organization, as well as your employees, connect and network with each other.
Once your new members are given their welcome packet and introduced to your organization, frequent communication is essential. Give new members multiple ways to keep in contact with you and reach out personally for conversations and to ask for feedback.
Have more questions about new member onboarding or retaining high membership renewal rates for your organization? Contact Dennison & Associates today for a consultation!