Feedback is an effective and essential way of developing and achieving your mission. Collecting and acting upon these observations can better your organization, connect you with potential and current members, and help everyone feel included and heard in the process.
Whether you use social media, in-person events, or online survey tools, collecting helpful member feedback has never been easier.
Nonprofits need to be committed to learning about their community in order to understand how to help their intended audience. Collecting personal stories from current and potential members will remind your organization why your mission matters and how to stay on track.
Personal anecdotes are also a great way to spread your organization’s message. See if community members are willing to publicly share their stories in support of your mission.
Feedback on Renewal Forms
A simple way to collect member feedback is to include a section for it on membership renewal forms. Whether sent via email or snail mail, forms that your clientele are going to fill out anyway provide a perfect opportunity to collect additional comments without too much inconvenience.
Weekly or Monthly Survey Questions
If you send out a newsletter via email, make a spotlight section for a question or survey of the week linking to a quick questionnaire on SurveyMonkey or through another professional online feedback tool. Each week or month, your organization can ask different questions that relate to your newsletter’s particular focus, and you’ll be reaching your ideal audience via the newsletter’s email list.
Social Media Engagement
Having a social media presence is important to achieve a wide audience reach and engagement. You can also use these sites to gather great feedback and monitor comments and reviews left by your community.
Oftentimes unprompted feedback will bring up issues that have gone unnoticed, so monitoring these types of comments can be an excellent opportunity to grow and improve your organization.
Use Facebook or Instagram to engage with your audience by asking questions and prompting client responses. Twitter even has a poll tool that can be utilized for quick and simple surveys.
Although the internet has made it easier than ever to collect data, nothing says you care more than communicating face-to-face at an in-person event. Use your fundraising events, annual conferences, and regional or local chapter meetings to meet current or potential members of your association and see where they stand on current issues or new ideas.