The 2016 Millennial Impact Report found that over 50% of millennials give to charitable organizations. Although this generation makes less than the generation before them, they are still willing to open their minds, hearts, and wallets for good causes. So how can you attract millennial members?
Millennials want to see change in the world. Being involved with nonprofits — whether that means donating, volunteering, or sharing on social media — is a step in the right direction. Here are four things that will attract millennial members to your organization.
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A Clear Mission and Personal Stories
Millennials are most likely to get involved when they can relate to an organization’s cause. When a nonprofit has a similar value system to theirs, millennials will feel more of a draw to align themselves with that organization. Be clear with your mission statements, what you represent, and where donations go. Additionally, share personal stories and photos via your website or social media to connect on a deeper level.
[Related: How to Ensure High Membership Renewal Rates]
The 2016 Millennial Impact Report also showed that 46% of millennials consistently volunteer. This means the more opportunities your organization provides to make a difference, the more millennials will show up. Creating volunteer opportunities gives your organization a chance to meet its members and connect through work that matters to everyone.
[Related: What Benefits Actually Matter to New Members]
Fun Off-Site Events
Additionally, taking time to organize fun, off-site events is a great way to gain millennials’ attention. These events are considered shareable content. The more interesting your event, the more likely people are to share it with others on social media channels, particularly the photo-focused Instagram.
Around 90% of millennials ages 18 to 29 use social media, with the average adult clocking in at approximately five hours of phone use per day. These statistics are in your organization’s favor. Once these events are shared, tags, hashtags, and links will more than likely garner positive attention from potential millennial members.
Mobile Fundraising Campaigns and Giving Opportunities
With more people than ever using their mobile phones for internet use rather than home computers, mobile online fundraising campaigns are crucial. These days, millennials send messages, watch movies, check their bank accounts, and even pay their bills all from their mobile devices. The easier it is to donate via mobile, the more likely millennials, who are already on their phones, will show monetary support.
Millennials love to align themselves with companies that work to better the world. Through a clear mission statement, volunteer opportunities, fun events, and easy mobile giving campaigns, you will be more likely to appeal to a younger generation. You may even attract new members committed to your cause.
[Related: What to Know About Online Fundraising]
Contact Dennison & Associates Today
Contact Dennison & Associates today for a consultation regarding any of your organization’s needs. We can help you brainstorm how to appeal to the millennial generation and ensure high membership rates.