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For organizations, learning management systems (LMS) are an integral component of recruiting new members, training volunteers and staff, and offering value to existing members. Since 2020, organizations have seen an increased shift in the use of LMS platforms. This...

Member engagement can be described as the connection and ongoing interaction between members and an organization. The exchange provides meaningful value for both the member and the association. Why is Member Engagement Important? According to the 2021 Membership Marketing...

Although 2021 didn’t return back to normal in the way that we all had hoped, we still made great strides in adapting to a world impacted by COVID-19. The hurdles associations had to overcome and continue to overcome are...

From building effective boards and leadership to managing certifications, association management software (AMS) can prove to be a major asset for any organization.  Efficient, coherent management strategies help optimize sales and marketing efforts, automate intensive labor manual tasks, and...

Regular communication in the form of a virtual newsletter can be an integral part of your association’s success. Here are some tips for a great association newsletter that will provide value to your audience, members and non-members alike. Focus...

Your organization is growing—that’s great! But once you’ve attracted new members to your organization, how do you greet them? Welcome emails and new membership packets filled with helpful information have typically been the norm, but a new method might...

2020 has been a complicated and difficult year for everyone. The worldwide spread of coronavirus has impacted how almost every industry functions, and people have had to adapt and change in numerous ways in order to move forward.  From...

When it comes to things like IT, accounting, fundraising, and other specialty focuses, you shouldn’t have to ask your existing staff to expand their workload or learn a new skill. In order for your association to be the best...

For nonprofits, board training oftentimes goes overlooked and becomes less of a priority when discussing the foundation of an organization. Though this is a commonality among nonprofit organizations, it’s important to recognize that board training is a highly resourceful...