AI is stepping onto the scene in a big way — and it isn’t just for big tech corporations. In fact, analysts estimate that the AI industry will contribute up to $15.7 trillion to the global economy by 2030.
Associations of all sizes can use revolutionary AI marketing tools to assist them with member engagement and management.
Smaller organizations with overstretched teams, tight budgets or quick deadlines may find AI tools especially useful when it comes to their marketing strategies. AI can take the wheel on analyzing trends and data. And as a result, association leaders can get a little help with finding and attracting new members and focus on quality growth.
In short, using AI tools for marketing is the way the wind’s blowing. From interactive chatbots and conference planning to market research and content generation, here are several ways that harnessing the power of AI can benefit your association’s marketing strategy.
[Related: How To Deliberately Make Space for Innovation in Your Association]
Enhancing Member Support via Chatbots
While chatbots and automated responses have been common tools for many associations, incorporating a more cognitive, conversational form of AI can really enhance this member support feature.
More responsive and intelligent AI chatbots offer natural language understanding capabilities, providing around-the-clock support and engagement for members across multiple platforms.
Crafting Personalized Messaging
One of the biggest benefits of using AI marketing tools for associations is the ability to provide your members with personalized communications. Marketing AI can analyze member data and behavior instantly to find common characteristics and categorize your audience.
This data analysis can help AI email marketing tools generate targeted messaging:
- Personalized email content
- Specific subject lines
- Compelling calls to action
- Custom newsletters and campaigns
And that’s just a sample of what AI marketing tools can quickly produce.
[Related: Why Your Organization Needs a Learning Management System]
Aiding Conference Planning and Engagement
The many aspects that go into planning and holding an association event can leave some association executives feeling overwhelmed — and overworked. Luckily, marketing AI can step in to provide some much-needed support in the conference planning and engagement process.
AI marketing tools can help association staff collect useful data on attending members, trending topics and audience engagement patterns to refine your conference content.
Additionally, AI marketing tools can support virtual conferences and events by providing a more engaging experience via personalized welcome messaging and chatbot interaction to answer any questions and prompt members to take further steps of involvement.
Conducting Market and Competitor Research
Leveraging AI marketing tools to research your competitors and the market in general is another way AI can benefit your association’s marketing efforts. Certain AI tools can collect and analyze market data, including key points:
- Trending industry patterns
- Online reviews
- Social media discussions
- Competitor information
Because AI can process massive amounts of data instantly, your association can quickly spot patterns and insights surrounding the market’s current landscape.
[Related: Benefits of Outsourcing for Your Organization]
Optimizing Your Website
Having an engaging, fast-loading and ADA-compliant website with quality content is critical for any association.
AI algorithms can quickly help your association identify how potential members are interacting with your website. The algorithms can then support association leaders to come up with more effective, personalized content. Some AI marketing tools can even run A/B tests for factors like color schemes and layouts to see which would be the most effective for website user experience.
Providing Content Creation and Editing Assistance
When it comes to content, AI content marketing tools can assist your association in a multitude of ways. Certain AI tools can help association leaders dictate voice to text to create blog posts and e-books hands-free — and fast.
Other AI features can generate topic and title ideas that are sure to resonate with your target audience. Content marketing AI can even edit existing content for spelling and grammar errors or to adjust tone and quality.
[Related: Six Helpful Virtual Tools for Nonprofits]
Step Into the Future With Dennison and Associates
AI analyzes big data to find the right target audience for your association. The right AI marketing tools can boost an effective marketing strategy so that your association can better serve your members.
At Dennison and Associates, we have years of experience providing association and nonprofit organizations with customized services and solutions. We’re ahead of the innovation curve and always strive to find the path that leads to your association’s success. From digital strategy assessment to the latest in technology selection and implementation — Dennison and Associates can help.
Want to learn more? Contact us today to get started!
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