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April 2019
PersoniFest 2019
Presenting:
Training for Change: Techniques in Change Management
How are association projects like personal training? It's not a joke! Associations and personal training rely on one thing for success: change adoption.
In this fresh approach, discover new change management techniques from an industry that is fundamentally based on motivating change: personal training and health coaching. See how behavior change concepts from coaching can be applied to actual AMS implementation case studies, from an association consultant who is also a certified personal trainer and health coach.
Find out more »California Society of Association Executives (CalSAE) ELEVATE 2019
Attending:
Contact me to meet up at the conference!
June 2019
AMSFest Chicago
Sponsoring
Find out more »Washington Society of Association Executives (WSAE) Annual Conference 2019
Presenting:
Developing Customer-Centric Value Propositions
Do you know how you improve your customer's day-to-day lives? Can your board members rattle off an elevator pitch to any type of member? Do you know why your members renew each year? If you can't answer these questions, you need to develop a stronger value proposition. And if you think your benefits are your value proposition, they aren't!
Presenting:
Basic Market Testing and Analysis
After developing your value propositions, this session will help you learn a framework to determine what customer data you need and how to gather and use it. We will continue with more exercises and takeaway tools to help the non-marketer develop a market test and make a plan to analyze the results.
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