Washington Society of Association Executives (WSAE) Annual Conference 2019
Hilton Vancouver Washington 301 W 6th St, Vancouver, WA, United StatesPresenting:
Developing Customer-Centric Value Propositions
Do you know how you improve your customer's day-to-day lives? Can your board members rattle off an elevator pitch to any type of member? Do you know why your members renew each year? If you can't answer these questions, you need to develop a stronger value proposition. And if you think your benefits are your value proposition, they aren't!
Presenting:
Basic Market Testing and Analysis
After developing your value propositions, this session will help you learn a framework to determine what customer data you need and how to gather and use it. We will continue with more exercises and takeaway tools to help the non-marketer develop a market test and make a plan to analyze the results.