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American Society of Association Executives (ASAE) Annual Conference 2019

August 10, 2019 - August 13, 2019

Developing Customer-Centric Value Propositions

Do you know how you improve your customer’s day-to-day lives? Can your board members rattle off an elevator pitch to any type of member? Do you know why your members renew each year? If you can’t answer these questions, you need to develop a stronger value proposition. And if you think your benefits are your value proposition, they aren’t!

Participate in a fully exercise-based workshop to understand your customer’s needs, develop a value proposition, and learn a framework for testing and refining your message. Learn what a value proposition is and is not, and leave with tools to continue creating and testing value propositions for any of your customer segments.


August 10, 2019
August 13, 2019


Greater Columbus Convention Center
400 N High St
Columbus, OH 43215 United States
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(614) 827-2500