Appearances

Presenting:
Training for Change: Techniques in Change Management

How are association projects like personal training? It's not a joke! Associations and personal training rely on one thing for success: change adoption.

In this fresh approach, discover new change management techniques from an industry that is fundamentally based on motivating change: personal training and health coaching. See how behavior change concepts from coaching can be applied to actual AMS implementation case studies, from an association consultant who is also a certified personal trainer and health coach.

Attending:
Contact me to meet up at the conference!

Sponsoring

Presenting:
Developing Customer-Centric Value Propositions

Do you know how you improve your customer's day-to-day lives? Can your board members rattle off an elevator pitch to any type of member? Do you know why your members renew each year? If you can't answer these questions, you need to develop a stronger value proposition. And if you think your benefits are your value proposition, they aren't!

Presenting:
Basic Market Testing and Analysis

After developing your value propositions, this session will help you learn a framework to determine what customer data you need and how to gather and use it. We will continue with more exercises and takeaway tools to help the non-marketer develop a market test and make a plan to analyze the results.