Even though businesses have been closed, big in-person events have been cancelled, and stay-home orders are in effect — your organization still needs to be able to fundraise during a pandemic to show your commitment to your mission. The need for fundraising campaigns hasn’t disappeared because of the widespread pandemic, the framework is just changing. Here’s how to continue fundraising efforts during COVID-19.
Virtual Auction
Discuss with your organization if you have any items or donations you can use for a virtual auction. Since these auctions are conducted completely online using virtual fundraising tools such as Greater Giving or Bidding Owl, they are much safer than an in-person event, and can garner similar (if not better) results.
[Related: Six Helpful Virtual Tools for Nonprofits]
Partner with a Local Business
Many local businesses are suffering right now due to state-wide retail and dining shutdowns caused by COVID-19. Partner up with a local business whose values align with yours, and help each other out by encouraging online purchases or donations, and providing special coupons or certificates for customers who support both of your businesses.
Make the Most of Your Cancelled Event
Instead of throwing in the towel and completely cancelling your original fundraising event, organize a flash fundraiser for the date and time the event would be occurring. Contact those invited and explain that for just a few hours your organization will be accepting donations. You could also request that instead of a refund, they make their ticket price a kind donation to your organization.
Be Transparent
Be transparent. This is one of the most important ways to secure funds, and maintain a good relationship with your donors. Share in a newsletter how the coronavirus has impacted your organization, and where you need extra financial attention. At the same time, invite your members to reach out and share their stories as well.
Thank your donors and members for all that they have done to help and all they continue to do. Above all make sure your letter doesn’t only ask for money, but also makes a personable connection and shows empathy.
Do you have any tips for fundraising during a pandemic? How has your organization shifted to a virtual focus during the stay-home order? If you need help or more tips on functioning as a top-tier association during this uncertain time, contact Dennison and Associates today and let’s see how we can help.
