Your association probably has several ways of spreading information and keeping members and staff connected. It might have email newsletters, monthly member events, and maybe even a print magazine that discusses your latest achievements and important updates. Is the next step for further engagement launching a podcast?
Podcasts, similar to talk radio shows or audio interviews, allow their audience to listen while multitasking, whether that means commuting through traffic to work or doing tasks around the house. According to Podcast Insights, 22% of the United States’ population listens to podcasts weekly. With the right equipment (audio quality is very important) and some creativity, podcasts can be an extremely useful and fun tool for your organization.
Turn Conversation Into Publication
Associations can look at launching a podcast as a great alternative way of delivering information in the modern age, and a fun way to record conversations with industry peers and collect feedback from potential and existing members. Turn the constant conversation about your industry that happens at networking events and fundraisers into a casual, conversational audio publication.
Conduct interviews with guests or attendees at conventions or events, members of your staff, people on your board, or other individuals with something to say that could add to the conversation surrounding your organization.
For example, if you’re already scheduling someone to speak at a conference, ensure that they can set aside time for a quick podcast interview as part of their contract. Also consider having members-specific material as well as a member incentive that features exclusive content.
Promote Your Podcast
Once you record something, you’ll need to spread the word about your new podcast. If your association has an existing marketing or communication team, they’ll know how to promote this new platform. Otherwise, add a blurb about where to find your podcast at the end of your other regularly scheduled newsletters or emails, and link to it on your social media accounts.
Monetize Your Podcast Through Sponsorships
Associations can also leverage and monetize their podcasts through industry sponsorships. Allowing local businesses with similar missions or interests to place an audio ad on your podcast episodes or partnering with companies to provide discount referral codes can create a productive symbiotic relationship and grow your numbers.
Podcasts can provide a focused message to an engaged audience and their own convenience. You want your podcast episodes to be industry-specific while also providing value to anyone and getting them interested in your organization.
Do you have any questions about how to help your association thrive and grow? From coming up with innovative gameplans such as launching a podcast, to implementing the newest software and other tools for your organization, Dennison & Associates is ready to help. Contact us today for a consultation.